Social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic.
The power of SMM is driven by the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.
Engaging with customers through social media channels can help build stronger relationships and foster customer loyalty. It's often a less expensive option than traditional advertising methods, making it more appealing for smaller or start-up businesses.
The most important SMM metrics to track are focused on the customer: engagement (likes, comments, shares, clicks); impressions (how many times a post shows up); reach/virality (how many unique views an SMM post has) and conversions (when a user makes a purchase on a site).
Setting up and managing social media profiles on platforms- Facebook, Instagram. Creating a comprehensive social media marketing strategy that supports your overall business goals and objectives.
Creating and sharing unique and appealing content that represents your brand and its message. Monitoring and responding to comments, direct messages, and reviews on social media, and engaging with your followers..
Utilizing social media advertising tools to reach a specific audience with paid promotions.
Implementing and executing social media campaigns that align with your brand’s goals and objectives.
We offer a variety of pricing options, so you can find the perfect plan for your budget. Using analytics software to track the success of your social media marketing efforts, and providing regular reports on metrics such as engagement, reach, and conversions.
To use Google Trends, go to Google Trends and enter a search term or topic related to your business. For example, if I was an online fitness coach, I might enter and lose fat because this is what my target audience would be searching for. Next, you can refine your search by choosing the country your target audience is based in.
Then change the time frame to 90 days to find the latest trends and selecting the specific Google site you want to see trending data for.
Now scroll down to related queries.
These are the related search terms exploding in popularity. For each rising search term, you see a percentage of the terms growth compared to the previous time period. If you see breakout instead of a percentage, it means that the search term grew by more than 4,000%.
So at 4,000%, more people are searching for this term. Wouldn't it be a good content idea to note down? Of course it would.
You can find find more training searches. Go back and click on the right arrow at the bottom of the page. Or explore the related topics on the bottom left.
Repeat the process a few times and within minutes you'll have a list of viral content ideas. Now that you know how to use Google Trends to find viral content ideas, let's look at our second free
tool.
Elevate your brand, increase revenue and get more leads with Web Small Business methodology. You’ll no longer have to worry about your website not showing up on Google searches or it not being mobile-friendly — we’ll take care of everything! We work to Perform, Create, Grow and Expand.
We focus on our customers business, not only their website. Our goal is not to just design and develop the websites but rather to work with you as a partner for years to come.
Katherine Margulis
“I worked with the Web Small Business team to help create my company’s new website and online presence. The website turned out amazing! They made the process enjoyable. I highly recommend Web Small Business for any of your digital marketing needs.”
WEB SMALL BUSINESS is a Full-Service Digital Marketing Agency based in Seattle, USA and Montreal, Canada, specializing in Website Design & Development, E-commerce, SEO, User Experience, Conversion Optimization and Social Media Marketing Services. We are focused on lead generation and building brand awareness for small and medium businesses.
Let us know a little about your project and we can get started.
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