A brand is first. You need people to identify you and what you do. That’s when marketing comes along to get your name out there & networking to help your business. A logo is a great start , and for personal reasons get your excited to see the journey you’ve now agreed to go on. They all started with a service, dream and logo .
We as a brand identity designers always start by defining brand and creative strategy. You can’t make an effective, meaningful logo and other visuals without a clear definition of what, why, who, and how.
You cannot build a brand on theory and what you 'like'. TESTING your offer in a marketplace, dialing in your messaging and ROI articulation is the only way you can tell if you have a viable, well positioned offer to build a brand on. This will always precede any visual brand identity package.
If you want a branding package - we will create one for you, and it will be absolutely stunning and have all the bells and whistles, and everything you could ever want.
And that is the difference between a Branding Specialist and someone who puts a few pretty colors together on a Canva moodboard.
We’ll send you a brief questionnaire requesting information that will help us best understand everything your business has to offer and figure out which key elements make you stand out.
We’ll consider the needs of your target market and what makes your company shine. With this knowledge, we can identify aspects that build a successful brand.
By researching design precedents, and general inspirations, we can determine what key messages your logo must convey to best establish your brand identity. Once we’ve established these concepts, we’ll show you some prototypes.
Once we’ve established design goals and laid out the components it’s time to put together a beautiful design that not only conveys your message, but leaves a lasting impression with just the right splash of personality.
A brand identity guide, or brand guidelines, is a document that outlines how your brand should be presented. It includes specifics about your logo, color palette, typography, imagery, and messaging, along with instructions on how to use these elements. We provide you with the Detailed Branding and Style Guide which you will be able to use within your marketing collateral. This will include:
Typography Sheet – Outlining the font styles and sizing used throughout the website. includes your primary / secondary fonts and sizing hierarchy to be used for all headings.
Color Pallet – All colors used on the site along with their exact pantone color
In this type of project we create 3 brand new custom design concepts tailored to your new business. Through the revision process with our clients, we narrow these down to a winning concept and work together to refine the artwork before preparing the brand identity manual.
Brand identity manual includes: logo in 3 format (png, ai, jpg), business card design & letterhead.
Katherine Margulis
“I worked with the Web Small Business team to help create my company’s new website and online presence. The website turned out amazing! They made the process enjoyable. I highly recommend Web Small Business for any of your digital marketing needs.”
WEB SMALL BUSINESS is a Full-Service Digital Marketing Agency based in Seattle, USA and Montreal, Canada, specializing in Website Design & Development, E-commerce, SEO, User Experience, Conversion Optimization and Social Media Marketing Services. We are focused on lead generation and building brand awareness for small and medium businesses.
Let us know a little about your project and we can get started.
Competitive analysis
Brand audit
Brand equities & attributes
Brand positioning & strategy
Employee Value Proposition (EVP
Existing website audit & analytics
SEO / SEM
Security optimization
Paid search management
Project management
Site maintenance
Messaging & tagline development
Content development & workshops
Content audit
Copywriting
Tone & voice
Messaging integration across materials and platforms
Website design & development
Responsive design
Cross-platform compatibility
Mobile app design
Wireframe & prototyping
UI/UX expertise & testing
Content management systems (CMS)
All Rights Reserved | Design and Development: websmallbusiness.com